Marketing for Writers 101
A Brief Self Help Guide for Writers
One of the things that I failed to understand when I started out as a writer, was that writing is a business. And if you want any business to succeed, you need to market it. I don’t think many people understand the importance of writers to market themselves. It is one of the only ways you will gather readers, reach out to your readers, and let them know when new works are coming out.
You may be thinking that you won’t need to market because you plan to publish in a traditional fashion. You may assume the publisher will handle all the marketing. Or you may simply think your works will sell themselves.
Well, I believe you are wrong and you can do so much to promote yourself for little or no money.
Social media offers the best way to connect with your readers and fans. If you are not much for technology it is relatively easy and helps.
You really need a presence on the three major Social Media outlets: Facebook, Twitter, and Google+. They all have their advantages and disadvantages so all three is almost a must. Also, you need to use them. I try to post something each day. I certainly check them every day.
With Facebook, you really need an Author’s Page. Pages are separate from your Facebook Profile. Creating one is easy, relatively fast, and pretty effective. You can visit my Page to see what they look like. You may even want to create a separate page for a book you may be working on, or recently published. Robert S. Wilson has one for his book that you can look at as an example.
Why use an Author’s Page instead of your regular Facebook Profile. Well for one, you may not want to share personal matters, photos, and friends with your fans. Second, it is far easier for your fans to click “like” then it is for them to send a friend request and wait for your response. Third, Facebook offers a TON of tools for pages that help with promotion. Tools you simply don’t get with a standard page.
You can create a page by visiting any page. In the top right corner there is a link that say “Create a Page”. Once you have a page post links to your other accounts on social media. Also, post information about upcoming releases and the like.
I never found much interest in Twitter. But at the advice of other writers I made a Twitter Account for myself. I have found it far more fun then I thought it would be. I have more followers on Twitter then I do on my Facebook Author Page. I think Twitter gets its appeal because anyone can follow anyone.
Setting up and account is easy.
Use Twitter to share all sorts of things. RT (Re-Tweet) posts that you like. Reply to Tweets you like. Here is a little help with Twitter from one novice to another:
“#” is a hash tag. It is used to make searching for posts on a particular topic easy. People add it to the tweet to help with searching. Keep the terms together versus spacing out words. Example “#amwriting” would be used; not “#am writing”.
RT is Re-Tweet. This usually is used if someone replies to a tweet and wants to put it to context.
Example: “I wish I had ur motivation. Can a walk to the fridge count as cardio? RT
@megselizabeth86: Cardio and legs. Yay. Gonna be sore as hell tmrw.”
And last, as you see in the example above is the @sign. It represents the profile mentioned. @Richard_Flores4 is mine. When people mention you, this allow their followers a quick click to see your profile. It results in great exposure.
Some will tell you to do your best to get a Re-tweet or a reply for major celebrity/business page just to get the exposure to a lot of potential fans. I don’t go that far. But I do reply to celebrity posts as appropriate. I mention profiles when it is appropriate to. And I always try to give a shout out to fellow authors.
I think this will be the most difficult for the social media novice. I consider it the love child of Twitter and Facebook. It does have a lot of the best of both worlds. You can post things to the public or just to certain circles. My fellow writers are in one circle, family in another, friends in another, and those I am just following in a fourth. Once you understand it, and Google has good videos on it, you can start sharing certain posts with certain circles. Or you can share with all your circle, or the general public.
Google+ is probably the one I use the least. Mostly because I don’t have many people on there. But, that is changing over time. The one major disadvantage to Google+ is that they are taking down profiles that are not “real”. While I support removing fake profiles, this may pose a problem for those authors that use Pseudonyms. I don’t use one, so I don’t know how hard they are being on it.
You need a website. I have one right here. I choose to combine my Blog and my Website. Its free to use WordPress, Blogspot, and most other blog sites. It gives you a free web presence and combines a blog.
Eventually, I will have my own .com, but for now this works. And all of the social media sites let you place a link to your website on them. So there is some good cross promotion of your sites. Here are some things your site should have:
You should have a blog too, even if you have your own .com. Your blog can be hosted on your own site or separate from it. Just make sure the two are linked together. Blogging can be fun, it gets you writing for one. It also inspires discussion and hopefully inspire new authors. There are whole articles on blogging and what you need to do with your blog. Here are some ideas:
- Pick a schedule and make sure to post something on it. For me it is once a week. For some it is once a month. It just gives people a chance to know when to look for new posts.
- Announce new posts on your social media sites. This will bring readers.
- Allow comments. Allow commenting to encourage discussion.
- Have a Follow tab. This allows people to set up email alerts when you post something.
- Establish some blog rules. Having some rules will ensure there is less backlash should you have to remove a comment.
- Use HTML tags so people can click the word, and see what you are talking about.
- Respond to the comments you get.
You need an about section on your website. Tell a little bit about yourself. This allows readers to know if they found the real you (Imagine how many Richard Flores there are in the world). It also establishes some of your qualifications to blog on the topics you choose to blog about.
Put a Bibliography down if you have works published (or have publishing dates for them). Put links to purchase them and/or read them if you can. Think of it like your resume.
Put a way to be contacted. Most blogs have a contact us form you can use so you don’t have to share your email if you don’t want. Also you can link your social media there. Facebook and Twitter have profile badges you can add to your site homepage. WordPress even has widgets to use for that too.
In the world of websites, people like to see pictures. So I urge you to add visual elements to your site. Its something I still work with all the time. I also think you need your picture up on the home page. People like to see who they are talking to. But that is more of an opinion of mine.
Put a store up on your site of some kind. Even if it is just links to Amazon.com’s listing of your book. I don’t have any books out yet, but when I do, you can rest assured there will be a store up.
Put up links to other bloggers you enjoy, sites you use regularly, and to other writers you enjoy.
You have see my blog as one example of a Wordpess site. Here are some others:
Robert S. Wilson’s Blog on Blogspot.
You have the web presence now in Social Media and with a Website. Best yet, it can all be done for free. Now how do you draw attention to yourself. Well, that requires the real work.
Get together with your fellow writers and share their sites. Share them in blog posts when you can (as I have done here), link them in your social media site, announce when they have books coming out, share their sites in your LINKS page, and promote them as much as you can. You will be surprised how many will do the same for you.
Comment on other posts:
Comment on blog posts, twitter, Facebook, and Google+. Use your pages to make these comments and drive readership to you. Reply to all the comments you get. People like to be acknowledged and it gives everyone a sense of participation.
Link your website on everything:
Put a link to your website on everything within reason. Any comment form that asks for it, any profile you fill out, add it as a signature to your emails, and post it for your friends. The more you post it the more clicks you might get.
Tell everyone everywhere of your site. Writer’s Groups, Facebook Pages, Twitter, and other places. Just make sure you don’t violate Terms of Service and get flagged as SPAM.
Networking is big business. Its also hard work. When you meet new people, you have to be willing to admit you write. I do it almost every time I meet new people. I let people know any time the topic comes up. Go to conventions, writers workshops, and any other place where writers are gathering. Put together some simple (and usually very affordable) business cards. Pass them out like candy at every convention, workshop, and function you attend. Have your name, website, and contact information on there. You never know who’s hands it will fall into. Word of mouth is the biggest advertiser out there.
If you have some money to spend, you can advertise your Facebook Page, website, and more. There are some cheaper ways then others, but this cost money. If you self publish a book, you may want to spend a bit of money on advertising. But the rule I always follow for advertising is this: Never spend more on advertising then you would make if someone buys what you’re selling. That is to say, if you make $1 profit on every book you sell don’t spend $2 per flier to advertise it.
There is obviously many avenues for marketing your work. Each of these I mentioned could be a whole course of study by themselves. My hope is this will bring you to a good starting point. Get you going, and then you can fly on your own from here.
Questions, Comments, or more? Feel free to comment.