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Broken Trust Release Party is Over!

Whew! The month long release party is over. And boy has it been nuts! First of all I learned a lot about marketing a big release, and I wanted to share with you the things I learned. This way perhaps you can have a big start to your marketing project too!

1. Don’t waste your time with preorders!

I put a lot of work on setting up preorders, and I even had massive discounts. And not one person preordered the book.  Not one. Despite all the promotion of it, no one order one.  Not even my family. I don’t know why that is. I think it has to do with the fact that people would rather order from a trusted source. But I don’t know that for sure. And since Amazon won’t let me do preorders on there, I just was stuck with doing it through PayPal.  In any case, this is the third time I have offered preorders, and the first time I have offered it for an extended period of time (three weeks).  And I have never made a preorder sale. So I won’t be wasting the energy setting up that on Paypal and my website.

2. Plan your release early in the party.

My goal with this party had been to build a buzz, and create preorders. I think I did get the buzz going, but since my book didn’t release until the end of the party, I think I may  have lost out on some sales potential.  So for my next book, the release party will come either right after the book releases or maybe just a week into it.  That will be a better option.

3. Too many giveaways means too few entries.

There were so many giveaways in this party. Book a Day in May, Goodreads, Grand Prizes, Kindles. I just had so many.  I really liked the Book a Day in May.  I will do that again, but I don’t think I will do it the same way. Perhaps one entry form with a drawing each day.  This way entrants don’t have to fill out so many forms. That does get rather tedious.   I’ll be experimenting with Raffle Copter to see if that can be done. I also don’t think I will release a book in May while doing this giveaway.

I think the magic number for giveaways is 1 at a time. Yeah, just one.  Otherwise it is hard to focus on them and get a lot of people entering. Of course, GoodReads tends to always draw a lot of entries. But RaffleCopter is solely based on how much work you put into marketing it.  So I will limit myself to just one.

4. Hire a Blog Book Tour Company

I did a blog book tour with Dissolution of Peace, I hired OrangeBerry to do it. And while I wasn’t 100% satisfied, I did get a much better response from it. Putting on a book tour is harder than it looks. I tried to do it myself with Broken Trust. I wound up with four days unfilled out of ten total days. That is really bad for such short tour. With OrangeBerry I ordered 30 days and they gave me 30 days, with most of those 30 being within a 30 day period. So from now on I will pay a little bit of money and not have all the hassles of doing it myself. This includes all the scheduling, finding bloggers, and coordinating the releases.  It just wasn’t worth it to try and do it for free.

5. No one cares about the games.

I created Quizzes for the tour, two of them. And they were hardly touched. I had a trivia game, no one showed up to play. I did an answer this question and win a book, no one did it. I did a first five to share this link wins, and no one shared it. People just didn’t care about the games. They could enter to win without jumping through hoops. Do I think I would have better success with less giveaways? No. I’ve tried this time and time again and it never works.

6. Trivia Facts and Quotes from the book.

Now this I think I will do again.  This people seemed to like. One of the the things people liked most: These quotes and Trivia facts were not accompanied by any “buy me” links. People seemed to like that they could get a sneak peek at the book and not be followed with a “buy me” sales pitch. That’s just it, it wasn’t a direct sales pitch. It was a marketing tool, that is for sure. But, it is not direct and in your face.  The quotes on the graphic (picture) rather than in the body was also really successful for shares and re-tweets. But I think next time I will mix up the quotes with different graphics. I think after a bit, people see the same graphic and assume it is the same quote.  And to be fair, I didn’t think of this graphic idea myself, I saw S.M. Boyce doing it of her books. So naturally I borrowed the idea.

7. Scheduling your posts for various times works.

It is very tedious work.  I planned every promo post for the entire month. I planned them for different times through out the day.  Why did I do this? Because my followers probably check at different times. And I wanted to make sure no one group of followers always saw the same thing.  So I spread it out and it seems to have works. No one complained of post overload and I didn’t lose any followers during the release party.  Also, I never posted the same stuff at the same time on both Facebook and Twitter. I always spread it out. It is a pet peeve of mine when people post the exact same stuff at the exact same time on all their social media. Why follow all of them then?  Anyway, that seemed to work out too.

8. Hire someone to do your Book Trailer

I’ve always hired someone to do my cover art, but did the book trailers myself.  This time I hired someone, and it seems to get a better response from viewers. It is being shared more, that is for sure. So from now on I will hire someone to do them. It just makes sense. I’ll stick with writing and leave the graphic arts to those that know what they are doing.

9. Plan for things to not go as planned.

I got hired a started a new job right in the middle of all this. Had I planned to just do the tweets live, this never would have worked out.  Luckily I scheduled them and they could go on while I tried desperately to focus on my new job. There were also technical issues with the blog tour. So I had to handle those. There were broken links, and unexpected blog posts (which I welcome), and much more to deal with on the fly.  So you have to be prepared for things to not always go as you planned they would.

10. Did this work?

I don’t really know.  I sold 3 Kindle copies on release day.  Not exactly the flying off the shelves that I hoped for. But also there were still giveaways going on. And I secretly hope that people are just waiting to buy to see if they win the book. But experience tells me that isn’t the case. I hoped to create a buzz and the only way to measure that is in sales, though that isn’t a fair measurement. So hopefully the sales pick up now that word is getting out that the book has released. Perhaps releasing the book sooner in the party would have created more sales over the month.  Time will tell on that.

Creating buzz when you are a small time writer is not easy. Many of your “followers” are not paying much attention to you. And you don’t have any name made for yourself. You can’t expect instant results.  My only hope is that as each book comes out, more and more progress is being made in the that direction. Eventually I hope to be able to say that I slowly built a name for myself. And this was one step in that build.

 

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Broken Trust Release Date and Festivities

Oh yes!  It is finally time to announce my first release of 2014, Broken Trust.  I’ll tell you a little secret, I am absolutely terrified about this release.  Here is why:  If every book has a little piece of the author in it, Broken Trust has my whole soul in it.  I touch on some of my own personal demons in this one and it is a bit scary to put that out there.

But I’m not letting that stop me from having a little fun.  I also want to celebrate this novel, my third novel in as many years, with a huge festival.  I want to get people pumped up for the release and I am going to do that in the traditional fashion.  Throwing free stuff at all of you!

BT Release Party

The festivities start with the BOOK A DAY IN MAY giveaway.  I’ll be giving away free paperbacks every day in May.  The post office is going to love me.  I’ll be giving away copies of one of my three books each day.  Watch for details coming soon.  Are you an author and want me to give away copies of your books too?  Send me an email and let me know.  I’d be happy to work something out.  It would be great publicity for your book as well as mine.

I’ll also be posting regularly with Broken Trust Trivia, Tidbits, and Fun Facts.  Not only will these be fun information and trivia about how I came up with the ideas and world of Broken Trust, but knowing these trivia posts will earn you some prizes during the big party.

Pre-Order will be available at a very reduced price.  You will be able to preorder both the print and digital version for a discounted price during the month of May.  All preorders will be shipped on the day of release or sooner.  Those who actively follow the festivities will also get codes for an even greater discount on preorders.

Of course no book release party is complete without a Virtual Book Tour.  The book tour will run from May 22nd to June 5th.  It will be on 7-14 different blogs (or maybe more), and will include guest posts by me, author interviews, and reviews of Broken Trust.  I am looking for blog participants to assist me in the tour.  If you blog about books, or writing, please contact me.  Tell me about your blog, your followers, and reader numbers.  If I select you to participate in the tour, you will get a free copy of Broken Trust and possibly other prizes.

We will also be having a Release Week Super Party.  For one week I will be giving away swag, ebooks, prizes, and more.  I’ll be asking trivia questions, there will be fun quizzes, and other games to play.

Of course all this leads up to Release Day.  Broken Trust officially goes on sale May 29th.

If you want to support me on these festivities there are several things you can do.  First, you can preorder.  Second, you can support the fun more directly.  This includes being a host blog, retweeting and sharing my social media posts, sharing this blog post, donating books to the Book A Day giveaway, donating prizes, and much more.  If you would like to help, please contact me as soon as possible.  I can always use the help.  It is also a great way to drive traffic to your blog and promote your books.

Want more information or to follow the festivities.  Check out the Broken Trust page on my website.

About Broken Trust:

broken trustEarth is no longer teeming with human life. After a major mass extinction event, the world is no longer able to function as it once had. Governments have collapsed and those that survived are left to figure out what is next for the human race.

Liam Fisher never wanted to be a leader. But after finding survivors, protecting them, and founding the city-state of Lagoon Hills; the people demanded he be their leader. Instead, Liam agreed to sit on a Council with four other leaders.

Together with Talya Brooks, the person who saved his life after the collapse, Liam runs the militia of Lagoon Hills. And though it was tough early on, the people of the city now live in relative comfort and safety.

But Liam is fighting his own personal demons: The loss of his wife and unborn son. Rachel, a past lover he never really got over, has suddenly arrived at the city gates. And the mounting stress of a neighboring city-state threatening war.

The people of Lagoon Hills are counting on Liam for their safety. Can he keep himself together and be the leader everyone wants him to be? Or will the people closest to him be the greatest threat of all?

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2014: Looking Ahead

10310_wpm_lowresSo it is 2014, though I am still a bit in denial about that, and now is the time everyone puts up new year posts.  I guess I will too.  There is a saying, “If everyone jumped off a bridge, would you?” I always thought that was kind of a silly saying.  I mean if everyone is doing it, there has to be a reason for it.  So at the very least I’d start gathering some facts.

None of that has to do with 2014, I don’t foresee any massive bridge jumping events in the near future.  In fact, I am not very good at predicting the future.  If I was, the Sharks would have already won the Stanley Cup years ago.  So while I say I am looking ahead, I am really just planning ahead and hoping it all works out.

I’m not much for the resolutions thing.  The meaning of resolution has been perverted over the years, and the definition really should be changed.  Now a days a resolution is a plan you make in January and break by February (March for the diehard folks). Personally, I am so sick of the lose weight and eat better resolutions.  There are no points for originality there.  And the gym advertising that starts in late December and runs through February kills me.  Undoubtedly the gyms make money hand of fist with people who buy memberships in January and never use the gym again after April.

I do like to make plans for the new year though.  A plan sounds better.  And everyone know even the best plans go to shit real fast.  So when your “plan” gets all jacked up, it was expected all along.  I never feel nearly as guilty when my plans fail as I did when my resolutions failed.  That being said, one of my personal plans for 2014 is to lose some weight (yeah, I know what I just said).  So far so good.  Even with the holidays in the way, I’ve lost almost 12 pounds in December.  I have no plans for a gym membership though.  My new apartment has a fitness center on site, so perhaps once all the resolvers have given up, I can start using the treadmill there.  Of course, a walk around the block is also free.

I have a number of personal plans for 2014, but that really wasn’t the point of this blog.  This blog was more about what I plan to do in the writing and publishing aspects of my life.  That is why most people read my blog.  Actually the truth is I don’t really know why most people read my blog.  I’m not even sure how many people bother to read past the few corny jokes.  So I suppose if you’ve made it this far down my blog, I owe you some good solid blogging.  But, as my credit rating suggests, I rarely deliver on what I owe.

broken trustMy first goal for 2014 is to release three novels this year.

Three.  The past two years I’ve only released one a year.  And many writers were surprised I had time to release them that fast.  So three is a pretty lofty goal.

Here is what stands in the way: Broken Trust is already way behind schedule.  So at this point a March release seems impossible.  My editor, who I love to work with, is also very behind.  I’m guessing May before that one comes out.  The sequel to Dissolution of Peace is slow going.  I’ve been hitting a lot of stumbling blocks on that one.  Hopefully the ball gets rolling on that one.  And finally, I don’t have a solid novel idea in place for the third novel this year.

Here is why it can happen: Broken Trust is almost ready right now.  So I just need to get it rolling through the process again and it will be ready for release. All the cards are in place.  The sequel to Dissolution of Peace is being written and once I find my groove, I can tear out a lot of words per day.  For that third novel, I am playing around with a Volition Agent sequel (though I hadn’t planned on one).  Volition Agent was always planned to be a stand alone book.  But I am thinking about writing more about Lexia.  I do also have plans for a third novel in the Dissolution of Peace story line.  And I left Broken Trust open for a sequel as well.  But I also have ideas in their infancy for other novels.  One, could be an elaboration of my first short story “Death Watch“.

My second goal is to increase the pay rates at Plasma Frequency.

I had really hoped to do this in 2013.  I wanted to push hard to triple our rates, but the goal was just out of reach for a number of reasons.  But, I learned a lot in 2013 about the business and have made some changes.  This year I hope to go from 1 cent to at least 2 cents by the end of 2014.

Here is what stands in the way:  The funding is the biggest challenge.  I still fund about 95% of the operating costs for the magazine.  And not that I am out of work I can’t afford to increase those costs.  Also, increasing our readership has been harder than I expected.

Here is why it can happen:  We recently started charging for our electronic issue.  We’ve seen a slight reduction in electronic subscriptions but we did see an increase in print subscriptions.  Amazon gives us more exposure and that has resulted in a steady increase in readership.  We’ve also seen an increase in social media interactions and reader feedback.  All this means Plasma Frequency is on the up and coming.

My third goal is to start speaking at Conventions.

After attending Lone Star Con 3 this year.  I knew I wanted to speak at these convention panels.

Here is what stands in the way:  I don’t have much “cred” to get convention programmers to consider me.  That is the hardest part.  I also have to have the money to get to many of these conventions.  I’m still learning what conventions there are and when they are.

Here is why it can happen:  I’ve already applied to DetCon to participate.  I am already going there and I keep hoping they will contact me for at least one panel.  I’ve also started looking into all the other conventions out there.  Also, I am confident once someone gives me the chance I’d be really good at it.  I love public speaking.  And, as my blog reflects, I love sharing my experience and knowledge with others.

My forth goal is to expand what I do.

I want to be a writer.  I don’t want a day job anymore.  Of course, I need one.  Writers rarely make major amounts of money.  But my hope is to expand what I write and what I publish so that writing become more of a substantial source of income.

Here is what stands in the way:  The odds.  Making a lot of sales on my books is tough.  Also, to make more I need to write more.  And funding so I can publish more is also a challenge.  Plus, once I get a day job that gets in the way of writing time.  Also, it can be hard to write new things when you are so used to what you already write.  I write Sci-Fi.  I’ve considered non-fiction recently but fiction is what I know so that is a challenge in itself.

Here is why it can happen:  If I keep writing, the sales are bound to happen.  The more books I put out (hopefully 3 this year) means the more I have to sell.  Also, in the coming weeks Plasma Frequency will be announcing a plan to publish longer fiction.  As far as non-fiction goes, that is what I blog.  So I suppose that if I put my mind to it I can find a topic to write a non-fiction book on.  Though with my current publishing plans, the non-fiction book likely wouldn’t release until 2015.

So those are my plans for my writing career in 2014.  Now to see what actually happens.

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Why I NaNoWriMo Failed

frustrated_writer_200They say excuses are like assholes; everybody has one and they usually stink.  But not everybody has a blog where they can wallow in their own stench.  So for my first blog is a little while, let me ask you all to sniff my… no wait…  Let me ask you all to listed to my excuses for not succeeding at NaNoWriMo.

‘Excuse’ is not necessarily the right word though.  That implies that what happened will make it okay that I didn’t complete NaNoWriMo.  But it doesn’t make it okay.  Or maybe it does.  ‘Reasons’ is a better word to use.  So these are the reasons I didn’t complete a novel during National Novel Writing Month.

I not only didn’t complete a novel, I didn’t even come close.  I completed 15643 words on Dereliction of Duty, which is not even close to giving it the old college try.  In fact, I stopped writing after the 11th.  And the days before that were not consistent.  All in all, I flat out failed to even try to do this.

I stated off with a commitment to do it.  I was eager by the middle of October.  I had the drive to do it and expected that I could.  This was going to be my NaNo year.  Then on October 28th my job calls me very late in the day and tells me not to come to work the next day.  No explanation given, just simply that they’d be in touch.  So I spent that whole night, and the remainder of the week, wondering what I had done wrong.  I had done nothing wrong and could think of nothing I had done wrong.  I still maintain that I’ve done nothing wrong.

It wasn’t until the 1st of November that they finally contacted me.  They needed me to come out and interview with them.  I did.  Their entire case against me was flimsy, falsified, and inadequate.  But they knew if they didn’t blame me for something they’d have to pay me for all my time off.  That wasn’t going to happen.  And since I anticipated I was going to be fired, I began looking for work.

When I am out of work, I can’t sit back and collect unemployment checks (which I still haven’t received any of those).  I have to spend those hours when I would have been working, out looking for work.  When I am doing anything other than looking for work I feel like I am not doing my best to find work.  So every time I started writing my novel, I felt I needed to be looking for work.  My mind just wasn’t in it.  Not to mention my mind running though the what ifs of the on going investigation.  I thought these coworkers were my friends, or at least that we got along, and a number of them back-stabbed me hard.  Finally on November 19th, over three weeks later, the company fired me.  By that point I knew it was coming.  That doesn’t mean it was any easier.  I absolutely loved that job, my recent promotion made it even better, and to lose it was a heart breaking moment.  I had expected to work there for a long time to come.  But, this is one reason I couldn’t focus on NaNoWriMo.

Rewind to the start of October.  There was a discussion of a coworker who wanted to move to Asheville, North Carolina.  He is very talented with music, and he said the music scene was strong there.  He also told me the writing scene is strong there.  But, North Carolina is too far from my family and though I once wanted to move out of state, as I mentioned above, I just got this promotion and I loved my job.

My wife and I have contemplated moving out of California for a number of years.  I’d say five or more now.  My personal choice has always been Washington State.  I have been up there several times and I absolutely love it.  But every time we started to plan a move up there, we backed out for one reason or another.  The most recent time being because I got the promotion at work.  But anytime someone talked about moving to another state, I’d always get to thinking about Washington.  I finally said to myself, or God, or whomever was listening to my thoughts at that time, that I needed some sign that I had made the right choice to stay in California and work for the company I was with.  A week later I was suspended out of nowhere (did I mention I’d never been in trouble there before).

Well as far as signs from a higher power, I think this was the slap in the face I needed.  So I began to discuss the idea with my wife again.  The family and I drove up to Spokane (which I had never been to) on the 5th.  Then we drove across the state to Seattle on the 6th.  Then we drove down to Vancouver (Washington) on the 7th.  And home on the 8th.  From my house that is a lengthy car ride, and a lot of miles covered.  But I wanted my wife to see the state that I wanted to go to.  Plus, I had a friend to visit, family to visit, and a job to test for. So you can see, there wasn’t much time for writing those four days.

At that point we decided we would make this change.  We would try to make this move up there in June or July when the kids finished this school year.  Then we’d move to either Spokane or Seattle depending on where I could get work and my wife could transfer her job.

Fast forward to the 15th of November (my Birthday).  My landlord shows up at my house with a 30 day notice to move out.  Now keep in mind, I’m paying the rent.  But there was a little mix up where someone stole his mail and the rent check got cashed by someone else.  But my bank cleared it up and he got paid.  I guess that was enough for him, because he wanted us out by the 15th of December.

So, my wife and I had numerous long talks.  And the decision was made to accelerate our plans to move.  We didn’t see the point in moving, just to do it again in six or so months.  So, I had to go back up to Seattle for a job interview on the 20th, 21st, and 22nd.  I also looked at several places to live.  And, we did find a place that would take us in on my wife’s income.

So now, I’ve been packing and planning a long distance move (something close to 900 miles) up to Washington State.  And trying to pack this house up.  And downsize it a bit so I don’t have to haul as much.

All this while still working to get Issue 9 of Plasma Frequency out on the deadline of December 5th.

Losing a job, and now moving plans, meant I just simply haven’t had my mind on the story I need to write.

But there is some good news too.  My next novel to be released, Broken Trust, is in the hands of beta readers.  Also, the great artist Mallory Rock designed the cover art of it.  I’ll do a formal reveal very soon (though you can already see it if you follow me on Facebook).  And, I’m told the second edition of Dissolution of Peace is very close to being ready.

Anyway, those are my assholes, er.. I mean excuses, for why I didn’t win at NaNoWriMo.

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